My son and I went shopping for the items on his school supplies list yesterday at Target.
He pushed the cart around, picked out his folders, located the Elmer's School Glue when I couldn't find it and chose the skinny vs. fat markers "because you can color in smaller places with the skinny ones."
He then selected three backpacks, compared their features and thoughtfully ruled each one out until he settled on Spiderman, the one I suspect he wanted in the first place.
When we got home, he modeled his top choice, excitedly pointing out that the new Spiderman Thermos water bottle we bought in West Virginia and the Spiderman lunchbox he's had for two years now will work really well with his new backpack.